Friday, 9 June 2017
Rebate and price cut help confidence ahead of National Fieldays
Our early interim rebate of $20 cash per tonne was paid into bank accounts this week ahead of National Fieldays at Mystery Creek.
“This should give farmers confidence as they plan through the winter and head into the spring growth period,” said Greg Campbell, Ravensdown Chief Executive.
Those attending National Fielays will have a little more money in their pockets and we anticipate a flow-on effect to others in the rural communities.
We are also cutting the price of mainline NPKS inputs. From 10 June, a tonne of potash or urea will cost 6% less and granular ammonium sulphate 9% less. Superphosphate also moves down from $319 to $309 per tonne*.
“This price cut is not about shifting more tonnages, but about being more effective and building confidence. The amount of major nutrients we recommend is determined by independent soil testing, computer modelling and input from trained advisors,” said Greg. “As a co-operative, our policy is to advise our owners to apply only what’s needed.”
Greg believes poor quality can be a false economy. “Prilled urea is good if you’re planning to scatter it by hand, but costly if you’re going back and forth more often in a spreading truck. Similarly a compacted ammo sulphate will break up and become dusty a lot faster than a strong granule.”
“The early rebate, price competitiveness and spread-ready quality are all about helping farmers optimise value from the land,” added Greg.
We continues to see annual growth in new member shareholders. Hundreds of new shareholders have joined, showing that the appeal of the co-operative model remains strong, according to Greg.
*Bulk product price with 1.5% direct debit discount included ⋅ Excludes GST, and freight & handling charges ⋅ New prices effective 10 June 2017.